The promises of technology are vast. I recall the first time, decades ago, that I was impressed with “artificial intelligence” — which I continue to call “machine intelligence,” since there’s nothing artificial about it. At that time, I became aware that a major credit card company was (and probably still is) using neural networks to […]
I recently joined The Conference Board’s (TCB) Marketing and Communications Center as a Senior Fellow. I’ve been able to meet many interesting people, to create and execute my first research study, and to get involved in some of their programming. One of the fun things we’re asked to do is provide a list of predictions […]
In most writings and speakings about the knowledge value chain, I have intentionally avoided discussions of Truth and Falsehood. Not because I don’t believe these are valid and important constructs, they definitely are — but because the KVC is essentially content-agnostic. That is, it works similarly regardless of what is fed into it. GIGO The old […]
The KVC is something that regrettably is often noticed by its absence. In recognition of this, my first paper nearly two decades ago was titled, “The KVC: How to fix it when it breaks.” The tragic recent case of the Boeing 737 Max 8 illustrates this perfectly. In this case, a “new and improved” plane was […]
I’m delighted to announce that The Conference Board® (TCB) has published my study Brand Equity Risk: Challenges in the Digital Marketing Era. Thanks to all at TCB who made this possible, and to those of you who responded to the survey. TCB is making copies free to download once you create a free user account: https://conference-board.org/publications/publicationdetail.cfm?publicationid=8431 […]
As we enter 2019, the global economy stands at a level of volatility and uncertainty not seen since the Great Recession a decade ago. Trends like rising interest rates, the US-led trade wars, and sales slowdowns are affecting a range of sectors in many global economies at once. The experience of working during a recession […]
In my previous post, I introduced the observation that though Digital/Social Branding is fast becoming the dominant model, its financial implications for Brand Equity are neither well-known nor (as a result) well-managed. I’m currently testing my hypothesis with a survey fielded by The Conference Board. The survey will be open through Friday, December 7th, and I […]
On a bright September morning in 2001, the world changed quickly when two commercial airliners headed west out of Boston’s Logan Airport were hijacked, then turned around and deliberately flown into the two main towers of New York City’s World Trade Center. I watched in shock from a safe distance on a pier on the […]
The name Drucker always gets my attention. Peter “the Great” Drucker wrote the only book (Management: Tasks, Responsibilities, Practices) that I can honestly say changed the course of my life. After reading it I switched from pre-medical studies to management, and the rest is my personal history. When I read things now that Drucker wrote […]
In my talks with students and work with clients, I often use the terms Enterprise Knowledge (EK) and Enterprise Value (EV) — and, specifically, how the former supports and enables the latter. But what are these? Here, I’ll clarify the basics of EK — knowledge as an enterprise asset or resource. Let’s start at the […]
Competitiveness and Innovation
I’ve been studying the differences between Information and Knowledge and the mechanisms by which the former is transformed into the latter — a core challenge of managing knowledge for value. In working with clients to develop ways to optimize this transformation, it occurs to me that this is what theories of education are concerned with. Or […]
When I studied physics in college, the professor would often start a discussion by saying. “Let’s assume for a moment there is no gravity and no friction.” What a cool world that would be! You could just push off, as if in outer space, and end up at your destination across town with no effort. […]