Branding and Reputation, Competitiveness and Innovation, Knowledge Strategy, Organization and Management, Security and Privacy
Knowledge governance in the age of AI
Governance: what is it good for? I’ve recently had the good fortune to observe a lot of the enlightening programming by Paul Washington and his team at The Conference Board’s ESG Center. It’s clear to me that, while “E” environmental and “S” social goals are ones that most of us can understand and relate to, […]
On Dis-Knowledge
In most writings and speakings about the knowledge value chain, I have intentionally avoided discussions of Truth and Falsehood. Not because I don’t believe these are valid and important constructs, they definitely are — but because the KVC is essentially content-agnostic. That is, it works similarly regardless of what is fed into it. GIGO The old […]
Boeing and the KVC Breaches
The KVC is something that regrettably is often noticed by its absence. In recognition of this, my first paper nearly two decades ago was titled, “The KVC: How to fix it when it breaks.” The tragic recent case of the Boeing 737 Max 8 illustrates this perfectly. In this case, a “new and improved” plane was […]
TKA Brand Equity Risk Survey Published
I’m delighted to announce that The Conference Board® (TCB) has published my study Brand Equity Risk: Challenges in the Digital Marketing Era. Thanks to all at TCB who made this possible, and to those of you who responded to the survey. TCB is making copies free to download once you create a free user account: https://conference-board.org/publications/publicationdetail.cfm?publicationid=8431 […]
The Brand Risk Spectrum
In my previous post, I introduced the observation that though Digital/Social Branding is fast becoming the dominant model, its financial implications for Brand Equity are neither well-known nor (as a result) well-managed. I’m currently testing my hypothesis with a survey fielded by The Conference Board. The survey will be open through Friday, December 7th, and I […]
Brand Risk 2.0
On a bright September morning in 2001, the world changed quickly when two commercial airliners headed west out of Boston’s Logan Airport were hijacked, then turned around and deliberately flown into the two main towers of New York City’s World Trade Center. I watched in shock from a safe distance on a pier on the […]