Branding and Reputation

TKA Brand Equity Risk Survey Published

3 Apr 2019  

I’m delighted to announce that The Conference Board® (TCB) has published my study Brand Equity Risk:  Challenges in the Digital Marketing Era.  Thanks to all at TCB who made this possible, and to those of you who responded to the survey. TCB is making copies free to download once you create a free user account: https://conference-board.org/publications/publicationdetail.cfm?publicationid=8431 […]

Knowledge Strategy

Making Knowledge Sustainable

7 Jan 2019  

As we enter 2019, the global economy stands at a level of volatility and uncertainty not seen since the Great Recession a decade ago. Trends like rising interest rates, the US-led trade wars, and sales slowdowns are affecting a range of sectors in many global economies at once. The experience of working during a recession […]

Branding and Reputation

The Brand Risk Spectrum

16 Oct 2018  

In my previous post, I introduced the observation that though Digital/Social Branding is fast becoming the dominant model, its financial implications for Brand Equity are neither well-known nor (as a result) well-managed. I’m currently testing my hypothesis with a survey fielded by The Conference Board.  The survey will be open through Friday, December 7th, and I […]

Branding and Reputation

Brand Risk 2.0

5 Oct 2018  

On a bright September morning in 2001, the world changed quickly when two commercial airliners headed west out of Boston’s Logan Airport were hijacked, then turned around and deliberately flown into the two main towers of New York City’s World Trade Center. I watched in shock from a safe distance on a pier on the […]

Organization and Management

What Drives Effectiveness?

1 Oct 2018  

The name Drucker always gets my attention. Peter “the Great” Drucker wrote the only book (Management:  Tasks, Responsibilities, Practices) that I can honestly say changed the course of my life. After reading it I switched from pre-medical studies to management, and the rest is my personal history. When I read things now that Drucker wrote […]

Knowledge Strategy

Industrial-Strength Knowledge

5 Aug 2018  

In my talks with students and work with clients, I often use the terms Enterprise Knowledge (EK) and Enterprise Value (EV) — and, specifically, how the former supports and enables the latter. But what are these? Here, I’ll clarify the basics of EK — knowledge as an enterprise asset or resource. Let’s start at the […]

Competitiveness and Innovation

Competitive Intelligence Rescue: A book review

6 May 2018  

I’ve been studying the differences between Information and Knowledge and the mechanisms by which the former is transformed into the latter — a core challenge of managing knowledge for value. In working with clients to develop ways to optimize this transformation, it occurs to me that this is what theories of education are concerned with. Or […]

Knowledge Strategy

The God Assumption

1 Apr 2018  

When I studied physics in college, the professor would often start a discussion by saying. “Let’s assume for a moment there is no gravity and no friction.” What a cool world that would be! You could just push off, as if in outer space, and end up at your destination across town with no effort. […]

Knowledge Strategy

Is Knowledge Dead?

7 Feb 2018  

As you know by now, I am keenly interested in — some might say, obsessed with — the fact that value, far from being a static variable, is dynamic — it changes constantly. We must continually test our value model against the possibility that it is no longer optimal for current market needs. My Nietszhe-inspired title refers […]

Metrics and Measurement

Knowledge by Numbers

11 Dec 2017  

Once again I was called on recently to speak to Columbia graduate students on knowledge metrics, a topic that combines two of my favorite interests — and seems to be a favorite among my audiences. Metrics form the key to ROI and the production of value — and therefore essential in all aspects of management. Metrics of […]

Knowledge Strategy

What is Knowledge Strategy?

8 Nov 2017  

As you know if you are a regular visitor here, I serve on the faculty of a graduate program called Information and Knowledge Strategy at Columbia University. It’s exciting, with world-class faculty and talented students — with the added energy that we feel that, together, we are forging a new field of study. But what, exactly, is […]

Organization and Management

Seed and Soil

15 Oct 2017  

Siddhartha Mukerjee, the brilliant Columbia oncologist and Pulitzer-winning writer, has struck again. In a recent New Yorker magazine (September 11), his article “The Invasion Equation” describes a striking leap of insight that could transform cancer research. This insight, called “seed and soil,” brings ecological or systems thinking to studies of cancer research — and could […]