Analytics and Forecasting, Branding and Reputation, Knowledge Strategy, Security and Privacy

What’s so wrong with fakes?

10 Oct 2025  

Artificial. Simulated. Copied. Ersatz. Imitation. Faux. Counterfeit. Knock-off. Synthetic. Sham. Illusory. Pseudo. Dummy. “As if.” Fake. We have many ways to describe a thing that is not what it seems to be. I’ve long been fascinated by our collective fascination with the artificial. At one point, I was able to mold that curiosity into a […]