Knowledge Strategy

CORRECTIONS to the KVC Workbook (Version 3.1)

3 Nov 2007  

Sharp readers of the KVC Workbook (Version 3.1) have spotted several typos:

  • Page 3, right column, 1st paragraph – change “necessary” to “necessarily”
  • Page 5, 1st line – change “rather” to “father”
  • Page 5, right column, 2nd paragraph – after “more”, insert “than”
  • Page 6, right column, 3rd paragraph, 6th line – change “the” to “to”
  • Page 7, 1st paragraph – change first “who” to “which”, and “their” to “its”
  • Page 10, 4th paragraph – after “of” insert “us”
  • Page 12, 2nd paragraph – change the second “do” to “conduct”
  • Page 23, 2nd paragraph – after “routinely” drop “and”
  • Page 28, 2nd paragraph, 2nd line – drop “we”
  • Page 30, 2nd line – change “know” to “known”
  • Page 32, 2nd paragraph, last line – after “$50,000” insert “car”
  • Page 40, 4th paragraph – after “company” insert “has taken”
  • Page 42, last paragraph – change “some” to “an”
  • Page 44, 3rd paragraph – drop the second “that”
  • Page 46, 1st paragraph – change “diagnosis” to “diagnose”
  • Page 62, 3rd paragraph – change “an” to “and”
  • Page 66, 2nd paragraph – drop second “you”
  • Page 74, 1st paragraph – after “way” insert “as”
  • Page 74, 3rd paragraph – change the second “your” to “you”
  • Page 79, slide fourth bullet – after “possible” insert “to”

Thanks, you know who you are!

 All of these (and more) changes are made in the new Version 3.2.


2 Responses

  1. For explaining “marginal utility” the concept of value usually refers to purchasing the same product – and how the price will eventually go down. [Using a c ar example] for a family of five, the value of their first car may be $50,000 (even if they only pay $25,000 for it) and the value of a second car may be $30,000, and the value of the third car may be only $25,000, and it’s now worth purchaing any more cars.

    Example 2: the value of a bottle of coke to a person stranded in the desert might be $1,000. That same person might only pay $300 for the next bottle of coke. And only $10 for the third bottle. After ten Cokes, the value of next Coke may be near zero.

  2. On page 34, you may want to rethink slide diagram and/or slide title.

    See “Competitive Advantage” pages 36 (including footnote) & 37.

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